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Cachet Hotel Group
Cachet Hotel Group (CHG) is a Hong Kong-based hotel development and management company. CHG’s mission is to be the most innovative and socially responsible hospitality company in Asia. With numerous projects under development, CHG is focused on establishing properties in Greater China, Southeast Asia, Northeast Asia and the United States.
Cachet Hotel Group's hotels include Cachet Boutique Shanghai,〔http://www.cachethotels.com/en/destinations/cachet-boutique-shanghai/welcome-cachet-boutique-shanghai〕 URBN Shanghai,〔http://www.urbnhotels.com/en/destinations/shanghai/explore〕 Cachet Deluxe Hangzhou (2018), Cachet Boutique Wuhan (2017), Cachet Chengdu (2017), Cachet Bangkok (2018) and URBN Winart Kunming (2017), with more projects to be announced in the coming months.
==Business model==
CHG is a lifestyle branding company focusing on hotel management, F&B management, real estate and nightlife.
By integrating architectural design, project management and Cachet's Design Center in-house, CHG has a highly differentiated business model for lifestyle/boutique hotels resulting in the following benefits for developers and owners: flexible brand standard, lower cost per key versus traditional 5 star hotels, achieve luxury ADR, better operating margins, simpler fee structure with lower brand & reward program fees, and alignment with owners through investment in real estate hotels.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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